Content Calendar & Captions
A monthly posting plan and the caption for every post. What gets posted when is clear from the start.
Five posts one week, then two weeks of silence: irregular posting wears down both your followers and the platforms' willingness to show you. We prepare the month's plan in advance and write each post's caption for its platform. All content comes to you for approval before it goes live.
What's included
- A monthly posting calendar
- Captions written for each platform
- An approval and revision process
- Hashtag selection
How we work
- Step 11 week
Kickoff and planning
We decide how your brand will speak, which platforms we'll prioritize and who we'll be talking to.
- Step 2Monthly
Content production
We prepare the monthly posting calendar and produce the designs and videos. Every piece of content goes live only after your approval.
- Step 3Weekly
Publishing and messages
We publish posts at the scheduled times and reply to comments and messages.
- Step 4Monthly
Reporting and improvement
Every month we report how many people we reached and what worked, and adjust the next month's plan accordingly.
Technologies we use
- Content
- Figma
About Content Calendar & Captions
Social media platforms show accounts that post regularly to more people. Deciding once which day, what time and what kind of content to post, then sticking to it all month, works far better than posting at random. A content calendar turns those decisions into a plan.
Every platform has its own voice. Longer, informative posts work on LinkedIn; short, action-driving posts on Instagram; casual, fast-paced posts on TikTok. We write the same topic separately for each platform.
We balance the month's posts across topics: informative posts, product and service showcases, behind-the-scenes content and customer reviews. That balance keeps the account from looking like a storefront that only sells. All content comes to you for approval before it goes live, and once approved, it posts automatically at the scheduled time.
Frequently asked questions
Can I approve the content in advance?
Yes. All content comes to you for approval before it goes live.
Other services in Social Media Management
- Post & Carousel DesignMatching single-image and swipeable (carousel) posts that fit your brand's colors and style.
- Story DesignAnimated or static designs for Instagram and Facebook stories that fit your brand.
- Reels / Shorts EditingShort vertical video editing for Reels, TikTok and YouTube Shorts, from your existing footage or from our shoot.
- On-Site ShootsProfessional photo and video shoots at your business. Product, location and team content.
- Community ManagementReplying to Instagram messages and comments on your behalf, and managing negative comments.
- Social Media StrategyWhich platforms you'll be on, what you'll post, who you'll speak to and a plan for the first 3 months.
- Monthly Performance ReportA monthly report on how many people your accounts reached, which posts worked and how many people they sent to your website.
Let's talk about your social media accounts.
From content planning to reporting, we decide together which parts you want to hand over to us.
Get a quote