Social Media Strategy
Which platforms you'll be on, what you'll post, who you'll speak to and a plan for the first 3 months.
Posting without a plan takes a lot of effort and doesn't deliver results. We study your customers, your competitors and the platforms, and put into a written plan what you'll post, where, how often and in what voice. The plan belongs to you; you can carry it out with your own team or with another agency.
Starting price: $185/mo (plus VAT where applicable). Two platforms, monthly content production and a posting calendar.
What's included
- A guide describing your brand's voice
- Platform and content type recommendations
- Post topics and themes
- A competitor review
- A growth plan for the first 3 months
How we work
- Step 11 week
Kickoff and planning
We decide how your brand will speak, which platforms we'll prioritize and who we'll be talking to.
- Step 2Monthly
Content production
We prepare the monthly posting calendar and produce the designs and videos. Every piece of content goes live only after your approval.
- Step 3Weekly
Publishing and messages
We publish posts at the scheduled times and reply to comments and messages.
- Step 4Monthly
Reporting and improvement
Every month we report how many people we reached and what worked, and adjust the next month's plan accordingly.
About Social Media Strategy
Accounts that post a lot but don't win followers or customers share a common problem: no plan. Why are we posting, who are we talking to, how will we measure success? Social media work done without answers to these questions wastes the effort.
First we get to know your customers: who they are, what they're interested in and what they look at on social media. Giving the wrong message to the right people gets no results, and neither does giving the right message to the wrong people.
Then we look at your competitors: what they post, what gets attention and which topics they haven't covered at all. Those gaps are where you can set yourself apart.
Finally we write the plan for the first 3 months: which platform gets priority, how many posts go out each week, which content types get tested in the first month and how success will be measured. You can have us carry out the plan, or any team you choose.
Frequently asked questions
Can I use this plan with another agency?
Yes. The plan belongs to you.
Other services in Social Media Management
- Post & Carousel DesignMatching single-image and swipeable (carousel) posts that fit your brand's colors and style.
- Story DesignAnimated or static designs for Instagram and Facebook stories that fit your brand.
- Reels / Shorts EditingShort vertical video editing for Reels, TikTok and YouTube Shorts, from your existing footage or from our shoot.
- On-Site ShootsProfessional photo and video shoots at your business. Product, location and team content.
- Content Calendar & CaptionsA monthly posting plan and the caption for every post. What gets posted when is clear from the start.
- Community ManagementReplying to Instagram messages and comments on your behalf, and managing negative comments.
- Monthly Performance ReportA monthly report on how many people your accounts reached, which posts worked and how many people they sent to your website.
Let's talk about your social media accounts.
From content planning to reporting, we decide together which parts you want to hand over to us.
Get a quote