Keyword Strategy

A keyword is the phrase a customer types into Google. Reaching the first page for a broad term like 'digital agency' is very hard, and most people searching for it aren't ready to buy. Longer, more specific searches like 'cost of a website in Istanbul' are both easier to rank for and bring in people who are close to buying.

We look at which terms your competitors get visitors from and which topics don't have content yet. Those gaps are where you can get results the fastest.

For each term we look at three things: how many people search for it each month, how hard it is to reach the first page and how close the searcher is to buying. A term that's searched a lot but carries no buying intent is worth less than one that's searched less but brings in customers directly.

In the end we deliver a plan showing which page will target which term, and which articles to write in what order. You can carry out the plan with your own team or leave it to us with our content marketing service.