UI/UX Design

UI/UX design is made up of two jobs. UX (user experience) is planning how visitors reach their goal in as few steps as possible: which screen comes first, where the button sits, how many fields the form has. UI (user interface) is how that plan looks: colors, type, icons. When both are done right, users move forward without thinking and get their task done.

We start by understanding your users. Who will use it, on which device, and what will they want to do most? Based on those answers we sketch the skeleton of the screens, then build a clickable prototype. We have real people use the prototype and fix the spots where they get stuck.

The payoff of this approach shows up in cost. Changing a screen that's already coded is far more expensive than changing one in a design file. Because we solve problems in design, there's less back-and-forth during development. At handover we also give you a design guide covering colors, fonts and reusable components, so screens added later look the same.

This service covers design only. If you'd like us to do the coding as well, we plan it together with our custom website, custom web application or mobile app services.