Website Copywriting

When you write website copy, you're writing for two readers at once: the customer and Google. The customer wants to understand what you do, your price range and why they should trust you. Google wants to understand which search the page answers. Good copy serves both at the same time; keyword-stuffed copy misses both.

Before we start writing, we research what your customers search for on Google. For example, before getting a website built, people mostly ask about price and timing; if the answers aren't in the copy, the visitor moves on to another site. We plan from the start which question gets answered on which page.

Your about page and service pages are your company's voice. We write the copy in the way you talk and simplify technical topics so customers can follow them. The short text on buttons and forms is part of this too: small differences, like writing 'Get a free quote' instead of 'Submit', change how many people fill in the form.

Over the long run, blog posts bring in visitors without ads. If you want regular blog posts, our content marketing service takes this on with a monthly publishing calendar.