Kraft Glow Up by Şara Cingöz
Profile and ad work that put a nail extension salon in Avcılar on Google Maps
- Client
- Kraft Glow Up by Şara Cingöz
- Industry
- Beauty / Nail Extensions
- Year
- 2026
- Duration
- May - September 2026
The problem
Kraft Glow Up is a salon in Avcılar, a district of Istanbul, offering nail extensions and manicures. The salon's Instagram account had been shut down several times, and it had no Google Business Profile. People searching for "Avcılar nail extensions" or "manicure near me" didn't see the salon on the map, so customers who could have come from Google went to competitors.
The solution
First, we got the shut-down Instagram account reinstated by working through it with Meta. Then we created the salon's Google Business Profile from scratch and got it verified. We chose the right category and added the services, opening hours and photos of the salon. We kept the profile up to date, monitored incoming reviews and reported reviews that broke the rules to Google. With Google and Instagram ads, we reached people looking for nail extensions in and around Avcılar.
Client review
“We've been working with Zippex on our beauty center's advertising for a while now. Their communication is really good; they understand what we want and get back to us quickly. We're especially happy with how attentive and solution-focused they are with our ads. I recommend them with confidence.”
Original (Turkish): Bir süredir güzellik merkezimizin reklam süreçlerinde Zippex ile çalışıyoruz. İletişimleri gerçekten çok iyi, ne istediğimizi anlayıp hızlıca dönüş sağlıyorlar. Özellikle reklamlar konusunda ilgileri ve çözüm odaklı olmalarından çok memnunuz. Gönül rahatlığıyla tavsiye ederim.
About the project
Most of a beauty salon's customers come from nearby. When someone wants nail extensions, they search on their phone, look at the salons on the map, read the ratings and reviews, and call one. A salon that isn't on the map never makes it into that comparison. At Kraft Glow Up, the first job was getting the Instagram account back after it had been shut down several times; it was the salon's main channel for talking to customers. Then we put the salon on the map with a Google Business Profile.
Once the profile was live, the real work was keeping it active. New photos, current services and opening hours were added regularly, and incoming reviews were monitored. Since the profile opened in May 2026, it has collected more than 250 reviews and a 4.4 rating, which anyone can see on Google.
On the ad side, we set up campaigns that reached people searching Google for things like "Avcılar nail extensions" and women nearby on Instagram. We shifted the budget toward the ads that brought in the most appointments. For work like this, see our Google Ads management and Meta ads management pages.
We worked with this salon from May to September 2026. You can see the salon's Google profile here.
Services and technologies used
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